INSTAGRAM - RINGS

A new award for creativity.

We made everything: Strategy. Conception. Naming. Design. Product design. Curation.

Building the new award on what was already available, an iconic ring hiding in plain sight on every profile, a space for the best in modern creativity to showcase their achievement.

Designed and awarded not by the app, by icons of the community, Grace Wales Bonner, Spike Lee, Marc Jacobs, KAWS, Tainy, Pat McGrath.

Culture doesn’t just live on stages or big screens anymore. It lives on feeds, reels and stories.

Film & Photography by Jack Davison
Ring design by Grace Wales Bonner