INSTAGRAM - RINGS

A new award for creativity.

Culture doesn’t just live on stages or big screens anymore. It lives on feeds, profiles and stories.

We built the new award on what was already available, an iconic ring hiding in plain sight on every IG profile, a space for the best of modern making to showcase their achievement.

Designed and awarded not by the app, by icons of the community, Grace Wales Bonner, Spike Lee, Marc Jacobs, KAWS, Tainy, Pat McGrath.

Strategy. Conception. Naming. Design. Product design. Curation.

Film & Photography by Jack Davison
Ring design by Grace Wales Bonner