INSTAGRAM - BUTTON

The upload button.

One click can make you trend, switch your career or increase your followers by millions. Pressing it is the ultimate act of putting ourselves out into the world.

The outdoor series celebrates the spirit of creative risk-taking and the visionaries who have risen with the app.

Made with the talent redefining culture today: infamous maker, Tyler the Creator, genre-defying Rosalía, Clint founder of Corteiz, the artist Slawn, rap-video-auteur Cole Bennett, and cinematic muse, Nadia Lee Cohen.