INSTAGRAM - BUTTON

The upload button.

One click can make you trend, switch your career or increase your followers by millions. Pressing it is the ultimate act of putting yourself out into the world.

The outdoor series celebrates this spirit and the talent redefining culture today: genuine visionary Tyler the Creator, genre-defying Rosalía, Clint founder of Corteiz, the artist Slawn, rap-video-auteur Cole Bennett, and cinematic muse, Nadia Lee Cohen.

Shot with: Luis Perez, Mitch Ryan, Charlie Denis, Fin Flint, Nolan Zangas.