SENIOR CREATIVE @ UNCOMMON LONDON
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INSTAGRAM - DO IT ANYWAY

INSTAGRAM - DO IT ANYWAy

A tapestry of creativity in all its forms. Set to a real conversation about taking a chance.

Featuring Tyler The Creator, Rosalía, Nadia Lee Cohen, Fred Again & Cole Bennett.

Launched in a landmark spot at the NBA Finals & broadcast on IG reels for the first time reaching 91+ million in 24 hours.

There’s a hundred reasons not to do something. Do it anyway.

All part of Instagram’s biggest campaign in 15 years.

Made with Waxxwork & Posy Dixon