INSTAGRAM - DO IT ANYWAy
A tapestry of creativity in all its forms. Set to a real conversation about taking a chance.
Featuring Tyler The Creator, Rosalía, Nadia Lee Cohen, Fred Again & Cole Bennett.
Launched in a landmark spot at the NBA Finals & broadcast on IG reels for the first time reaching 91+ million in 24 hours.
There’s a hundred reasons not to do something. Do it anyway.
All part of Instagram’s biggest campaign in 15 years.
Made with Waxxwork & Posy Dixon